I have lived and worked across multiple cities and continents for the past 15 years and have the unique ability to imagine the world from multiple perspectives.

• As a creative director in advertising agency I gained expertise in end-to-end creative process with focus on design, details, and collaboration.
• As an editor I developed compelling stories for the readers and learned to manage the deadlines in chaotic environment of publishing business.
• As a brand manager I oversaw a wide array of business functions including brand strategy, product identity, and market research to ensure consistent branding across all marketing channels.

Looking back on my past careers I realized that human-centered approach was already a part of my creative problem-solving strategy. Being a lifetime learner I decided to get a formal training at General Assembly and transitioned into UX design.

For the past five years, I’ve refined my skills in user research, ideation, wireframing, prototyping, and usability testing, while also learning to effectively communicate best UX practices to cross-functional teams.

As I grew from a UX Designer to a Senior UX Designer, I found my passion for interaction design, where I focus on crafting seamless, user-centered experiences that truly connect with people.

My experience working on agile teams has been transformative in shaping my design process. Collaborating closely with cross-functional team members, I’ve learned the importance of flexibility and open communication.

In my recent experience working with pharmaceutical clients, I’ve had the opportunity to navigate the complexities of the healthcare industry, designing solutions that not only meet strict regulatory standards but also address the unique needs of both healthcare professionals and patients.

I developed solutions for various devices, ensuring a seamless experience across platforms. I turned complex medical data into simple, intuitive designs that improved decision-making and patient care while honing my skills in user research and UX strategy.

I have always been intrigued by the interplay of technology and human experience, driving my curiosity about how innovations can improve our daily lives and reshape industries. I believe that understanding this relationship is essential for creating meaningful and impactful design solutions. I am curious about:

• the potential of AI to reshape industries,
• the impact of wearable technology on health and wellness,
• and the complexities of human behavior and cognition.

As an active experimenter with AI tools, I look forward to sharing my insights and findings in this evolving landscape.